Representation

Ad #1: Tide 

This ad appeals especially to moms from 30 to 50 years old that have children and deal with the same problems. this advertisements represents femininity as it's finest, this is represented by all the pink in the scene, for example the pink that she is wearing and the abundance of pink in the room. It also represents femininity how the room is completly organized, for example: how the flowers are in complete symmetry in the scene, the same color, the same jar, and perfectly placed, this means it appeals mostly to females. This advertisement appeals to the middle social class since the product is accessible to most of the public and the environment which is the scene taking place is in an ordinary home. This ad shows to white American daughter and mother, therefore it appeals white Americans. Some effects upon audiences from seeing this commercial is probably anger from the LGBTQ community since the mom doesn't like for her daughter to wear "man like cloth".

Ad #2: Axe

This ad appeals mostly to teens and adults from a range of 18 to 50, that are looking for a good fragance. It represents masculinity as it's finest by showing a huge amount of women running wildly to a shirtless man. The man is shown as a powerful entity showing domination and superiority. This advertisement is for middle class men since the product is accessible to anyone one, and it shows that "everyone can have the same power he has". This commercial appeals to men of all races but it's for mostly white males. Some effects upon audiences from seeing this commercial could be anger as well from the feminist community since the females are used as objects who chase a man that smells nice, but it can have a glorified view from a man perspective. 

Media Studies Portfolio

Horror

The horror genre is considered a genre of fiction that has the purpose to create feelings of fear in order to make the audience feel the atmosphere of horror, this genre has become very popular within the years and many young adults and teens are the audience that keeps this genre alive, it's impressive to see how low on expenses horror films are compared to any other genre such as actions, drama, etc. 

The product techniques in horror films are key in order to convey fear, it creates the atmosphere of fear between the audience. The different production techniques used are Jumps scares, underexposure, nonlinear, infrasounds, mirrors (reflections), Mise-en-Scene, tight framing, over-extended scenes, subliminal imagery, irregular movement and suspension.

In order for a horror film to have success in film they have to make a really good advertising in order to attract the audience in order for them to see the movie, the different advertising used are through teasers, trailers, and posters. But in this medium they have to do a set of things in order to attract the audience. In a horror film they have to focus primarly on teasing, by building a mystery and creating intrigue, this is made by showing hints about the movie such as the monter who plays a key part in this types of genre, by showing the audience the monster or the killer makes them want to see the movie.

Us (directed by Jordan Peele) is a great representation of the horror genre, this is because is  with straightforward scares also. It is much bloodier, much more likely to incite scaredy-cats to watch it through their fingers. But Us is so fixated on saying something that it undercuts how effectively it sells its ideas simply by virtue of pinpointing our cultural anxieties. This is a movie that already has the right stuff; handsome, suggestive images, such as a shot of the family being trailed by their own shadows on the beach, speak volumes.

Another example of a great horror representation in film is Alien: Covenant (directed by Ridley Scott) this is since The xenomorph is a twisted parody of the human form, and every Alien movie series since James Cameron’s Aliens (the series’ high point and a gold standard for sci-fi action) has found both revulsion and meaning in its life cycle’s sick caricatures of pregnancy, rape, and motherhood. But that isn’t to say that Covenant isn’t a blood-and-guts genre movie. There are fanged nasties erupting through chests, spines, and necks; floors so slick with blood and viscera that characters repeatedly slip as they run; sprays of arterial acid burning through faces. Rapacious and vile, it’s an amalgam of all the qualities natural selection made most salient and repulsive to human beings. 

Another great ex

Ouija: Origin of evil, The conjuring, The exorcist, insidious, Halloween.